REBRAND OF DELIA COSMETICS, A POLISH DRUGSTORE BEAUTY BRAND. THE GOAL WAS TO MAKE IT MORE MODERN AND APPEALING TO BOTH YOUNGER AND OLDER WOMEN. INSPIRED BY CLEAN, COLORFUL SKINCARE BRANDS, I FOCUSED ON INCLUSIVITY AND STORYTELLING, SHOWING REAL WOMEN AND THEIR ROUTINES. THE NEW LOOK IS FRESH BUT FAMILIAR, DESIGNED TO FEEL ACCESSIBLE, ELEGANT, AND RELATABLE.